I help founders and their leadership teams install simple systems and real clarity so the business can scale — without you burning out or burning it down.
You built this company. Now it needs an operating system.
What you'll walk away with:
— A leadership team finally on the same page
— A clear vision with a realistic 90-day plan
— Simple rhythms that create accountability without micromanaging
— Fewer fires, better decisions, and more sleep at night
The playbook nobody gave your new managers.
What they'll walk away with:
— A practical 12-week day-by-day program, starting Day 1
— Real tools instead of theory
— The confidence to shift from doer to leader without losing their mind
Frameworks your team can actually use on Monday morning.
What your audience walks away with:
— Immediately usable tools for leading teams and running better meetings
— Real stories from someone who built, scaled, and exited a company
— A facilitator who has worked with 120+ leadership teams across eight markets
I know what it feels like when your company grows faster than your ability to lead it.
In 2010, my sister and I started GetCre8ive, then co-founded StraightArrow. Within a few years we had 40 marketing specialists serving clients across the US, UK, and Australia. On paper, we were winning. Inside, I was drowning.
EOS changed that. We grew 5x. I stopped being the bottleneck. In 2023, StraightArrow was acquired by 2X.
I became an EOS Implementer because I wanted other founders to find that clarity faster than I did. Today I'm an Expert EOS Implementer® & the Master Franchisee for EOS Worldwide in the Philippines, with interim stewardship of Singapore. I've worked with over 120 leadership teams across eight markets.
I'm also an EO Forum and Accelerator Trainer for EO Singapore and EO Indonesia, an Agora Award recipient for Entrepreneurship, and the author of The 90-Day Leadership Field Manual — the book I wish someone had handed me when I was suddenly expected to lead with zero support.
Everything I do comes back to one thing: founders and the people who lead alongside them deserve better systems and a steadier path.
EOS gives your leadership team a shared language, a clear plan, and the discipline to actually follow through. Thousands of companies run on it. Here’s why.
Everyone knows where you’re going and how you plan to get there. No more guessing.
Your team executes on what matters — every week, every quarter. Fewer fires. Better decisions.
A leadership team that trusts each other, resolves issues fast, and actually enjoys the work.
The first step is a free 90-Minute Meeting. No pitch, no pressure — just an honest conversation about where your business is and whether EOS can help.
Schedule Your Free 90-Minute Meeting →“In a 60+ year old business, change is hard. I tried other frameworks — none stuck. EOS is simple but complete. Leadership is now aligned.”
Alick Koo
CEO, UCP Group ↗“In 2022, we were stuck — focusing on too many things. Today, we have an engaged team with clear roles and we’re on track for ₱1B by end of 2025. Ia is a wonderful facilitator and trusted partner.”
Carlo Buenaflor
President & CEO, BIGGS ↗As Master Franchisee, I'm building a community of EOS Implementers in the Philippines and Singapore. If you're an experienced entrepreneur interested in becoming an EOS Implementer in Southeast Asia, I'd love to hear from you.
Become an EOS Implementer →82% of managers enter leadership without formal training. This book fills the gap — a practical, day-by-day companion for the first 90 days.
First-time leaders, HR/L&D professionals, entrepreneurs who became bosses overnight, and coaches seeking a practical framework.
“Many leadership books are full of theory. This one is full of what to actually do. Haraya has created something rare: a book that sits beside you and tells you exactly what to focus on today.”
Gino Wickman
Author of Traction and Creator of EOS®
Alongside my work as an Expert EOS Implementer® and executive trainer, I'm an active entrepreneur. These are the companies I've built and continue to build.
Co-founded in 2010, StraightArrow grew to 200+ people serving clients across the US, UK, and Australia. Acquired by 2X in 2023.
straightarrow.com.ph ↗A creative and marketing enablement company partnering with Scott Empringham to bring the X100 AI Marketing Program to Southeast Asia. Adobe Gold Reseller, HubSpot Diamond Partner.
getcre8ive.com.ph ↗An Adobe Authorized Training Center and X100 Certification Lab — training and certifying marketing practitioners for global delivery.
creativenation.ph ↗A full-service executive support company for founder-led businesses in Southeast and East Asia. Nine service lines spanning EOS® Implementation, Strategy, Fractional Executives, and more.
teamsatori.asia ↗The transition from being great at the work to being responsible for people doing the work is the least-discussed and most impactful moment in a career. This talk names the gap and gives leaders a practical framework for the first 90 days.
How to design and facilitate meetings and workshops that actually move executive leadership teams forward — informed by over 10 years and 120+ leadership teams across Southeast Asia, Australia, and the US.
Lessons from scaling businesses across the Philippines, Singapore, Australia, the UK, and the US. What works, what doesn't, and what nobody tells you about cross-cultural leadership.
An engaging overview of the Entrepreneurial Operating System® for leadership teams considering EOS. Covers the Six Key Components™, what implementation looks like, and how to know if your business is ready.
Whether you're exploring EOS for your business, looking for a keynote speaker, interested in bulk copies of the book, or just want to connect — I'd love to hear from you.
